Our Team

Lisa Potter

Lisa joined the Gary Sinise Foundation in October 2018 to lead the strategic marketing and communication efforts for the organization.

With over a decade of leadership experience in the non-profit world, Lisa is honored to work with the GSF team to help veterans, first responders, and those defending our country. Prior to her role at GSF, she held global and national marketing leadership roles with the Movember Foundation, building and implementing multi-tiered marketing and communication programs for one of the world’s top men’s health charities. Lisa also worked for Ketchum Communications for a number of years, where she managed a team focused on entertainment marketing for various brands.

A southerner at heart, Lisa moved to Los Angeles after earning her BA from the University of Alabama. She is a passionate storyteller with a life-long love of learning about others and hearing their personal stories.